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Emerging Industry’s Breakthrough
Wellbeing
Case Background
A next-generation ancillary cannabis platform that was strongly differentiated from rivals in three key areas was preparing to launch its business in the state of New Jersey. The client aimed to create an equitable cannabis habitat for all through innovation and trust, so anyone engaged in the cannabis market could interact, trade, and learn. As a digital hub, it would connect three distinct types of primary platform users (Licensees, Consumers, and Influencers) and a range of potential secondary ones. The founding was looking for support in developing an innovative business model, designing a business plan, and creating an impactful investor presentation.
Photo by Peter Forster on Unsplash
We conducted several strategic co-creation sessions with the founding team members to work on the components of the business plan framework tailored to meet our client's specific needs. The Recombinators team engaged in extensive secondary research activities to thoroughly investigate the market space. This included identifying relevant precedents on a national scale and gathering sufficient evidence to support each element of the proposed innovative business model. The process began with in-depth consultations with the client to understand their vision, goals, and unique challenges. Armed with this insight, we conducted market analyses, competitor benchmarking, and trend evaluations. This research was crucial in shaping a robust business plan that addressed the client’s requirements and industry standards. Once the business plan was developed, we presented it to the client for feedback. Their input was invaluable in refining the strategy and ensuring alignment with their expectations. With the business plan polished, we shifted our focus to creating a compelling pitch deck. This pitch deck was designed to translate key takeaways into a powerful narrative that would resonate with the intended audience. The result was a persuasive presentation that effectively communicated the value proposition and strategic vision of the client’s business.
Our Approach
The final deliverable helped our client reveal fundamental principles central to the new business and communicate them in a relatable and convincing manner. Our team identified and described four distinct platform user groups zeroing in on customer needs and experiences. Recombinators conducted a comprehensive competitive assessment that substantiated the SWOT analysis. Two distinct brand characters were personified and supported with the use of the brand archetype framework. A multifactor revenue analysis across 7 customer categories produced a detailed input for a robust financial projection.
Output
Emerging Industry’s Breakthrough
Wellbeing
Case Background
A next-generation ancillary cannabis platform that was strongly differentiated from rivals in three key areas was preparing to launch its business in the state of New Jersey. The client aimed to create an equitable cannabis habitat for all through innovation and trust, so anyone engaged in the cannabis market could interact, trade, and learn. As a digital hub, it would connect three distinct types of primary platform users (Licensees, Consumers, and Influencers) and a range of potential secondary ones. The founding was looking for support in developing an innovative business model, designing a business plan, and creating an impactful investor presentation.
Photo by Peter Forster on Unsplash
We conducted several strategic co-creation sessions with the founding team members to work on the components of the business plan framework tailored to meet our client's specific needs. The Recombinators team engaged in extensive secondary research activities to thoroughly investigate the market space. This included identifying relevant precedents on a national scale and gathering sufficient evidence to support each element of the proposed innovative business model. The process began with in-depth consultations with the client to understand their vision, goals, and unique challenges. Armed with this insight, we conducted market analyses, competitor benchmarking, and trend evaluations. This research was crucial in shaping a robust business plan that addressed the client’s requirements and industry standards. Once the business plan was developed, we presented it to the client for feedback. Their input was invaluable in refining the strategy and ensuring alignment with their expectations. With the business plan polished, we shifted our focus to creating a compelling pitch deck. This pitch deck was designed to translate key takeaways into a powerful narrative that would resonate with the intended audience. The result was a persuasive presentation that effectively communicated the value proposition and strategic vision of the client’s business.
Our Approach
The final deliverable helped our client reveal fundamental principles central to the new business and communicate them in a relatable and convincing manner. Our team identified and described four distinct platform user groups zeroing in on customer needs and experiences. Recombinators conducted a comprehensive competitive assessment that substantiated the SWOT analysis. Two distinct brand characters were personified and supported with the use of the brand archetype framework. A multifactor revenue analysis across 7 customer categories produced a detailed input for a robust financial projection.