Best-of-the-Best Pharmacist

Background

Patients predominantly receive drugs and increasingly vaccines through retail pharmacies in the US. However, this critical patient touchpoint remains largely underutilized from a field force or an omnichannel marketing perspective. Low pharmacist engagement becomes a critical gap when patients are managing their condition via the use of available over-the-counter solutions and are more likely to interact with their community pharmacist than a healthcare provider. Being fully aware of this situation, our client was seeking to create an innovative retail pharmacy channel strategy that could leverage new opportunities for their well-established ophthalmic drug.

Approach

Our team used the core elements of our precedent-based approach to research leading pharmaceutical brands and companies that have successfully engaged pharmacists as key stakeholders with positive results. Simultaneously, a rapid secondary effort was underway to help to identify the most successful retail pharmacy initiatives in the last 5 years.

Approach

Armed with robust findings from identified and selected most relevant pharmacy precedents, Recombinators developed mini-case studies that outline the background of each shortlisted project, program, or initiative and presented a curation of deep insights to the client team during a strategic working session facilitated by the project team.

Output

Pharmacy deep-dive helped the client to understand the 5 most critical pharmacy challenges and zero in on the top pharmacy priorities across three areas: Digital Consumer Experience, Unlocking Value to Pharmacists, and Value-Based Partnerships. 10 precedents were synthesized into an insights matrix that mapped out the cases in relation to the pharmacy priorities in question. Additionally, three types of technology platforms associated with emerging pharmacy best practices were revealed. As a result, the client team was able to leverage identified applicable tactics when designing their approach to an innovative channel strategy.

Consultant Name

Andrey Meshcheryakov

05.31.2023

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